The Sea Chooses
The Price



Idea:
Mustache Negra Marinera is a craft black beer brewed with sea water,
so we let the sea itself to fix a fair price according to the Law of Supply and Demand
to promote its launching.

Awards:
Gold - Laus 2017 / Best Promo Site
Silver - El Sol 2016 / Direct
Silver - FIAP 2016 / Promo
Bronze - El Sol 2016 / Innovation





Agency: VCCP Spain
ECD: Beto Nahmad
CD: David Sousa / Jesus Mellado
AD: Ruben Sanchez / Yerai Gomez / Victor Lopez
CW: Marcos Martinez / Sergio Villarrubia
3D: Guille Toda
Prod: Only 925
Dir: Carlos Theron