Ruben & Marcos
Creative Team
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58 Soul Riders _ DGT


Reminding everyone there is a life on every bicycle. We used self-driven bikes
to recreate the last ride of cyclists who have lost their lives in traffic accidents.
Victims’ families gave us access to the GPS data of their relatives last rides,
so we could reproduce them again and again.





Agency: MRM//McCANN Madrid
GCD:
Miguel Bemfica
ECD:
Jesús Revuelta
HA:
Rafael Merino
AD:
Rubén Sánchez / Yerai Gómez / David Hidalgo
CW:
Marcos Martínez / Sergio Villarrubia
Prod:
Garage Films
Dir:
Miguel Bueno