Ruben & Marcos
Creative Team

A Car Changes (almost) Everything _ Sixt


Can a German rental car brand connect with Spanish people through a 100% Spanish insight?

Just tell the Spanish people that his desire of showing off is finally an affordable luxury because Sixt has luxury cars at better prices and therefore, even if you are Carlos Eduardo Olmedo people will think you are simply CEO.










Agency: PS21
ECD: Víctor Blanco
ACD: Rubén Sánchez / Marcos Martínez
AD: Xema Cabanes
CW: Laura Valdenebro
Prod: 7Senses
Dir: Hernán Bargman