58 Soul Riders



Idea:
Reminding everyone there is a life on every bicycle. We used self-driven bikes
to recreate the last ride of cyclists who have lost their lives in traffic accidents.
Victims’ families gave us access to the GPS data of their relatives last rides,
so we could reproduce them again and again.

Awards:
Silver - The One Show 2018 / PR
Shortlist x2 - Cannes Lions 2017 / PR & Promo
Gold - Inspirational 2017 / Digital Outdoor
Gold - El Sol 2017 / Media
Silver - El Sol 2017 / PR


Agency: MRM//McCANN Madrid
GCD:
Miguel Bemfica
ECD:
Jesus Revuelta
HA:
Rafael Merino
AD:
Ruben Sanchez / Yerai Gomez / David Hidalgo
CW:
Marcos Martinez / Sergio Villarrubia
Prod:
Garage Films
Dir:
Miguel Bueno