Ruben & Marcos
Creative Team
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Buried in Gigabytes _ Finetwork


FiNetwork is a small spanish telco, aimed at the young target, that offers what this generation values most: some of the biggest mobile data plans of the market.

During Halloween 2019, we gave one of the most popular youtubers a terrifying challenge: to be buried alive with the only company of his smartphone. And to escape he would need to spend the full 30GB of his data plan.





Results:
15.5M campaign impressions in 5 different countries.
1.6M minutes of live video watched.
+23% new clients registered.


Agency: PS21
ECD: Víctor Blanco
CD: Rubén Sánchez
CW: Eduardo Sagra
AD: Alberto de Santos
Prod: The Royal Family


Work

Buried in Gigabytes / Your Purpose / KFC Palace / Los Retornados / A Car Changes (almost) Everything / Beyond Money / Broken Bones Records / The Sea Chooses the Price / Forest in Peace / Upgrade the World / Friendly Cookies / 58 Soul Riders 



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